There is so much noise in your prospect’s lives right now.
Emails.
Texts.
Facebook Messages.
TikTok.
Boss demanding things.
TV.
Radio.
How do you break through?
You have to put out something that truly resonates. But, you don’t have to stress yourself out about this. If you’ve been in business long you know what the major pain points are, right? (If not, we have a very simple process to methodically find them out, including EXACT phrasing in the coaching program - The Prospect Resonator Process).
For one of my clients we devised 20 of them. They were all statements that would resonate with the people they were targeting. For someone who wants to be a Leader in their company or community a fear of talking in front of others is a massive problem.
So, here’s just one of the “Reality” statements you’d put in front of them as a test:
“I want to be a great leader but I’m too nervous to speak up.” – or something similar.
That’ll get their attention. Then, you hint at a solution: “Free Seminar: How to Eradicate Speaking Fears.” or whatever can help with that. Problem → Problem “Reality Statement” → Solution Statement. This is the simplest ad pattern available.
Now, guess what the Landing Page is going to be about? Guess what the follow-up email is going to be about?
You really need 20 of these kinds of “Reality” Statements to test for any prospect group you are trying to attract.
Most of them won’t do well. A few will do REALLY well. Those are the ones you really expand on. You derive further angles from those.
Before you know it you have dozens of little ads that slice right through all the noise almost as easily as calling their name in a crowded room.
You can see a video of how I do this quickly using some tools on facebook by clicking the link below:
Best,
Jason Bedunah